Amusing Ourselves to Death

The Lite commercials are an excellent example of the value of providing entertainment.The first time I lived/worked in the States was 1982. I was in central Iowa, the only beer available was the big brands and they all tasted disgusting to me (they were served so cold you couldn't really taste them - and if you let them warm up they were horrible).I ended up drinking Lite all the time simply on the basis they had the best ads (this was before the introduction of the Swedish Bikini Team or whatever they were called).

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