Register | Sign In


Understanding through Discussion


EvC Forum active members: 65 (9164 total)
2 online now:
Newest Member: ChatGPT
Post Volume: Total: 916,916 Year: 4,173/9,624 Month: 1,044/974 Week: 3/368 Day: 3/11 Hour: 0/2


Thread  Details

Email This Thread
Newer Topic | Older Topic
  
Author Topic:   Amusing Ourselves to Death
General Nazort
Inactive Member


Message 1 of 13 (152201)
10-23-2004 3:44 AM


I recently finished the book Amusing Ourselves to Death: Public Discourse in the Age of Show Business, by Neil Postman.
This is a very thought provoking book and I strongly urge that everyone read it. Basically, it shows how the anti-utopia pictured in Brave New World by Aldous Huxley is becoming a reality. He compares the prophecy of Brave New World to the prophecy in the book 1984 by George Orwell, and shows how that former is coming true in America. Here is an excerpt from the foreword:
"But we had forgotten that alongside Orwell's dark vision, there was another--slightly older, slightly less well known, equally chilling: Aldous Huxley's Brave New World. Contrary to common belief even among the educated, Huxley and Orwell did not prophesy the same thing. Orwell warns us that we will be overcome by an externally imposed oppression. But in Huxley's vision, no Big Brother is required to deprive people of their autonomy, maturity and history. As he saw it, people will come to love their oppression, to adore the technologies that undo their capacities to think.
What Orwell feared were those who would ban books. What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one. Orwell feared those who would deprive us of information. Huxley feared those who would give us so much that would be reduced to passivity and egoism. Orwell feared that the truth would be concealed from us. Huxley feared the truth would be drowned in a sea of irrelevance. Orwell feared we would become a captive culture. Huxley feared we would become a trivial culture, preoccupied with some equivalent of the feelies, the orgy porgy, and the centrifugal bumblepuppy. As Huxley remarked in Brave New World Revisited, the civil libertarians and rationalists who are ever on the alert to oppose tyrrany "failed to take into account man's almost infinite appetite for distractions." In 1984, Huxley added, people are controlled by inflicting pain. In Brave New World, they are controlled by inflicting pleasure. In short, Orwell feared that what we hate will ruin us. Huxley feared that what we love will ruin us.
This book is about the possibility that Huxley, not Orwell, was right."
The basis argument that Postman uses is that the medium of communication determines the message. For example, the medium of smoke signals that indians used is very limited in the message it can convey. You can't have a philosophical discussion - the medium will simply not allow it. Similarly, an oral medium, a typographic (print) medium, and a TV medium all control the message that is conveyed in different ways, some good and some bad. Postman shows that a print based book culture leads to the development of logical, rational thinking, while TV culture leads to fragmented, decontextualized bits of information that are seen as enteraintment and amusement. It is important to note that Postman is not attacking "junk" that is on tv - there is junk in every form of communication, and people know it is to be regarded as such. He is attacking the notion that tv can be used for "serious" discourse - he shows that the very nature of tv forces nearly everything shown to be cast as entertainment, which then, among other things, trivializes anything shown.
Neil Postman makes a very convincing case that television has hugely impaired the American intellect and that culture is suffering as a consequence, be it religion, politics, or education. The only possible solution that he sees is for people to start asking questions about the influence that tv has on them - "to ask is to break the spell." He writes, "...The point I am trying to make is that only through a deep and unfailing awareness of the structure and effects of information, through a demystification of media, is there any hope of our gaining some mesure of control over television..." As a first step in becoming aware of the hidden effects that television has on you, I think everyone ought to read and consider this book.

If you say there no absolutes, I ask you, are you absolutely sure?

Replies to this message:
 Message 2 by Coragyps, posted 10-23-2004 10:48 AM General Nazort has not replied
 Message 3 by Minnemooseus, posted 10-23-2004 12:32 PM General Nazort has replied

  
General Nazort
Inactive Member


Message 4 of 13 (152279)
10-23-2004 1:04 PM
Reply to: Message 3 by Minnemooseus
10-23-2004 12:32 PM


Re: Advertisements
"Advertisement is to get the people to buy something they don't want and don't need".
Lol, ya that is a good quote. I find it really funny how you have no idea something existed, then all of a sudden you see a commercial for it and you "have" to have it.
Postmant actually addresses advertising in this book - comparing the advertising before the media revolution to advertising afterwards. Through most of American history, until aorund 1890, advertising was "essentially a serious and rational enterprise whose purpose was to convey information and make claims in propositional form. Advertising was, as Stephen Douglas said in another context, intended to appeal to understanding, not to passions." But with the modern form of advertising, consisting of pictures, slogans, jingles, etc, this radically changed. "By the turn of the century, advertisers no longer assumed the rationality on the part of their potential customers. Advertising became one part depth psychology, one part aesthetic theory. Reason had to move itself to other arenas."

If you say there no absolutes, I ask you, are you absolutely sure?

This message is a reply to:
 Message 3 by Minnemooseus, posted 10-23-2004 12:32 PM Minnemooseus has replied

Replies to this message:
 Message 5 by RAZD, posted 10-23-2004 8:46 PM General Nazort has not replied
 Message 6 by Minnemooseus, posted 10-23-2004 11:46 PM General Nazort has replied

  
General Nazort
Inactive Member


Message 7 of 13 (152477)
10-24-2004 12:12 AM
Reply to: Message 6 by Minnemooseus
10-23-2004 11:46 PM


Re: Advertisements
Do you think the "bad advertisements" are effective? Or are the businesses meerly supplying "wallpaper", that isn't paid attention to?
Oh yes definitely they are listened to, otherwise companies would not spend so much money on advertising. I think advertising is quite effective to get people to buy stuff - but modern advertising, in most cases, appeals to our emotions - thus they are "bad" in the sense that they bypass reason. But "bad" in the sense of ineffectiveness - definitely not.
Here is the example Neil Postman gives of how advertisements used to be - it sounds pretty funny to us nowadays, though.
Whereas many persons are so unfortunate as to lose their fore-teeth by accident, and otherways, to their great detriment, not only in looks, but speaking both in public and private:- This is to inform all such, that they may have them re-placed with false ones, that look as well as the natural, and answers the end of speaking to all intents, by Paul Revere, Goldsmith, near the head of Dr. Clark's Wharf, Boston."
This advertising is all reason and no emotion. It presensts a proposition to be considered - that having missing teeth is annoying, and that you can get new ones that are just as good as real. Compare this to modern advertising, where you show a happy baby eating with food all over - "Buy Gurbers Baby Food!" There is not really a proposition except what the viewer reads into it.

If you say there no absolutes, I ask you, are you absolutely sure?

This message is a reply to:
 Message 6 by Minnemooseus, posted 10-23-2004 11:46 PM Minnemooseus has not replied

  
Newer Topic | Older Topic
Jump to:


Copyright 2001-2023 by EvC Forum, All Rights Reserved

™ Version 4.2
Innovative software from Qwixotic © 2024