That's not what I said. I am saying that the rating of the commercial should at least equal the program being watched.
I agree but this is required because the large media organizations fought to subvert the V-chip (and won
).
The inventor of the V-chip lives (lived?) close to here. I heard him speak on the topic just as the rules for use were being formulated.
His intention (and the V-chip could support this) was that you be allowed to set independent levels of things like sex, violence and about 4 other categories (that I've forgotten). So one person might allow 3 out of 5 on sex and 1 on violence etc. This allows the parents to rate the content themselves according to what they believe is good for the kids or not.
Content (all of it) would carry the levels of each category and the v-chip would cut out anything not meeting the set criteria.
The content providers, media, etc. wanted to maintain control of the ratings themselves and not allow that level of control. So we continued the stupid G, X, R etc. which offer damm little real information.