Why is Trump so appealing?
I think the Trumpeters are seeing in him whatever they want to see - I don't think the right-wing bubble media has drilled down enough, yet, to open their eyes to his double-talk.
I heard a bit on the radio this morning, a call-in talk show out of LA that features two right-wingers & a token liberal. A 75 yr. old man called in, a self proclaimed Republican, who talked up Trump. The two conservatives then laid into this poor old guy, spending several minutes vetting Trump to him with facts. I don't think that's a good way to persuade these Trump voters, hammering on them 'Gish-gallop" fashion.
I remember the big talking point about Obama, during both of his election cycles, was the media's unwillingness to vet him. The conservative buzz was, his supporters don't know the 'real' Obama. If they did, they wouldn't vote for him. I think that's what the conservatives/establishment against Trump need to do now.