However, the difference between the animal trail in snow and RNA is that we have to derive information from the former and it is a passive information, but RNA is solely a copy, and an active copy of information, whether we derive or not, it will deliver its information to the protein synthesising machinery.
But its just chemistry. In a simliar way, if you distill salt water then the sodium and chlorine ions will deliver their "information" to the structure of the complex salt crystals that will form.
Really, these types of reactions have no option but to react in the way that they do. They're spontaneous. RNA doesn't have any "driver", its just a chemical reaction.