Life did not climb Mount Improbable, it flowed into Valley Improbable.
It is claimed that people more quickly recognize "good" words ("altruism", "patriotism", "kindness", etc) as being good if they are presented high in their visual field, and conversely they more easily recognize "bad" words as being bad if they are low in their visual field.
That works in cinematography too... the audience knows he's the bad guy 'cause they're looking downwards towards him.